Most companies underestimate the power of doing Search Engine Optimization (SEO) and Pay Per Click advertising (PPC). As a result, their businesses are failing to capture the opportunity to drive online sales leads to their company. Many CEOs and top marketing people dont understand that you no longer have to be in the e-commerce business to care about search engine optimization. Why? Over 90% of all business buyers go to Google, Yahoo, or MSN to search for a vendor. Our own company has benefited enormously from its SEO and PPC efforts. Today, weve evolved from being a local practice providing sales and marketing recruiting & consulting, to having a national clientele with a regular stream of inquiries coming from companies throughout the United States who are interested in using our services.

If youre a business owner or marketing manager and thinking about how to generate more sales leads for the lowest possible cost, consider investing in SEO and PPC advertising now. But only do it after your website gets fresh messaging, a compelling value proposition and strong offers with lead conversion mechanisms, so that when your prospects come to your website, they like what they see and want to engage with you.